The Impetus Difference

Impetus was founded in 1998 by Pieter Venter who had a vision of building an independent advisory practice who places the interest of clients first. His background as lawyer and later Certified Financial Planner® (CFP®) equipped him with the skills necessary to provide specialised fiduciary services and advice. The firm evolved and has introduced Chartered Financial Analyst Charterholders (CFA) with experience at three of the country’s top wealth management firms as well as an Investment Professional at a well-regarded Family Office. This combination of skills enable the team to provide clients with expert advice and insights across the wealth spectrum.

The firm’s vision and ethos are to be regarded as a group of professional people who puts clients’ interests first.

To be independent, unbiased and free of conflicts when advising clients.

Wisdom outweighs any wealth
Impetus Wealth Advisors
Impetus Wealth Planning

WEALTH PLANNING

Wealth Planning – It all starts with a plan that provides the impetus to enhance and protect your wealth for the long term. Like a good doctor, we do not prescribe before we examine. A holistic plan will encompass estate, investment (pre and post-retirement), risk and life planning.

Impetus Fiduciary Services

FIDUCIARY SERVICES

Establishment of wills, trusts and administration of deceased estates.

Impetus Investment Advisory Services

INVESTMENT ADVISORY SERVICES

We tailor bespoke portfolios with access to best of breed investment managers and investment vehicles in a cost-effective manner.

 

As we are not limited to a set of investment solutions, we invest in active and passive solutions as well as public and private markets. We can optimise asset allocation solutions based on your goals and not simply against market benchmarks. A key differentiator is the ability to use active, passive, public and private levers to suit your and your family’s needs, not simply fitting you into a model based on risk tolerance.

Impetus Risk Management

RISK MANAGEMENT

Life, disability and severe illness insurance from a range of top insurance providers. We also assist with and advise on wellness programs where it makes sense for the client.

Impetus Employee Benefits

EMPLOYEE BENEFITS

Advise and implement the most suitable investment and risk solutions for a company’s employees. The solutions are tailored to provide optimal value relative to cost.

Impetus Business Insurance

BUSINESS INSURANCE

Most of our clients are entrepreneurs and professionals whom provide us the opportunity to assist them in identifying and managing risk exposures often unaware to themselves.

Impetus Treasury Services

TREASURY SERVICES

Cash management to ensure income yields are maximised at an acceptable risk level as well as assistance with foreign exchange services.

Impetus Education

EDUCATION

We are very passionate about continually educating ourselves and our clients on all investment and finance related matters. We educate our clients on the topic of behavioural finance, helping them to identify their biases in order to mitigate poor financial decisions.  We help our clients understand the history of financial markets. “History does not always repeat itself but it does rhyme” – Mark Twain.

  • Completely independent, with no “big brothers” like banks, insurers and wealth management firms.
  • Steer clear of trying to be the investment advisor and investment manager as we believe that this arrangement is often conflicted.
  • Absolute transparency.
  • Able to coordinate financial planning, estate planning, investment management and risk management by one professional team.
  • Your advisory team consists of Certified Financial Planners (CFP®), Chartered Financial Analyst Charterholders (CFA), a lawyer/attorney and a family office investment professional.
  • Wealth Planning firm for more than 20 years.
  • Educating clients on their financial affairs and the broader industry. Coaching clients to identify and correct behavioural biases that often leads to faulty decision making.
  • We encourage discussions regarding our remuneration and are completely transparent about it. It is based on and commensurate with the process of providing professional advice and services.
The Impetus Difference

'AN INVESTMENT IN KNOWLEDGE

ALWAYS PAYS THE BEST INTEREST.'

BENJAMIN FRANKLIN

Impetus Wealth Advisors

IMPETUS WEALTH ADVISORS

Impetus Wealth Advisors - Pieter Venter

Pieter Venter, CFP®

Pieter is a founding member and director of Impetus Wealth Advisors (formerly Impetus Financial Services and Employee Benefit Consultants) after having practiced as an Attorney for some years followed by a career as a Legal Adviser and Manager with a prominent financial services provider. Impetus was founded upon the realisation that the general public “did not know what they did not know” as far as it relates to financial planning and related matters. To date Pieter has used his experience as a lawyer, trainer, manager and adviser to empower clients to “know what they previously did not know”. Pieter has a law degree, is an admitted attorney with a post graduate qualification in Labour Law and is a Certified Financial Planner. He is also a member of the Fiduciary Institute of South Africa. He is an avid reader and enjoys the outdoors and music.

Impetus Wealth Advisors - Martin de Bruyn

Martin de Bruyn, CFA, CFP®

After a decade of experience at top wealth management firms like Investec Wealth & Investment and Anchor Capital, Martin decided to join Impetus where he can provide clients with holistic planning and advice, in a completely independent manner. He has experience as a stockbroker, portfolio manager and wealth manager to high net-worth clients. Martin also studied extensively in the fields of finance and investments having completed the following programs:

 

  • BCom Financial Management 
    (University of Pretoria)
  • BCom Honours Financial Management  (University of Johannesburg)
  • Chartered Financial Analysis 
    (CFA Institute, USA)
  • Postgraduate Diploma in Financial Planning  (University of the Freestate)
  • RE5 and RE1 Regulatory Exams 
    (Financial Sector Conduct Authority)
  • Representative Exams 
    (SA Institute of Financial Markets)
  • Stockbroking Exams 
    (SA Institute of Stockbrokers)
Impetus Wealth Advisors - Louis Moolman

LOUIS MOOLMAN, CFA

Louis provides strategic input to our offering with his broad experience in Asset Management, Real Estate and Private Equity.  His role as the Investment Manager of a global Family Office is invaluable and complementary to our firm.  Louis holds a BCom Financial Management from the University of Pretoria and is a CFA Charterholder. He is an avid golfer and is in the process of completing his private pilot license.

Impetus Wealth Advisors - Louise Venter

LOUISE VENTER

Louise has been with Impetus from the very humble beginnings in 1998 after having been a teaching professional for several years. She has been part and parcel of Impetus ever since. She is primarily responsible for the smooth running of the office’s administration, liaising and communicating with clients.

 

Louise subscribes to the underpinning of the Impetus philosophy of putting clients’ interests first. She follows a regular gym regime, enjoys trying new restaurants and attending the theatre.

Impetus Wealth Advisors - Mel Hattingh

MEL HATTINGH

Mel is very passionate about serving clients, with more than 20 years’ experience in the financial services industry. She worked at large institutions like Absa and Old Mutual for 16 years and has been with Impetus for more than 5 years.

Impetus Wealth Advisors - Caroline Masetloa

Caroline Masetloa

Caroline has been with the firm since its inception in 1998. She assists with managing the practice, ensuring that clients and staff are looked after and made feel welcome. Although a Pretoria resident, she is an ardent Kaizer Chiefs supporter.

For any queries or more information please contact us:

PHYSICAL & POSTAL ADDRESS

Co-Work@Midstream

Midlands Office Park West

Mount Quray Road

Midstream Estate

1692

 

PHONE

 

email

 

fax

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